Even the most business-savvy entrepreneurs need to know more about technology, and especially as it relates to your online presence. There are plenty of services, freelance help, and programs that can help you run your business in the digital age. Keep reading for more, as we cover what you should consider and how your choices can affect your goals.
Be Presentable
Unless you have a degree in web design, you should never try to DIY your online presence. Not only does a bad website make you look unprofessional, but it will also very likely be full of glitches and lack the security measures your customers expect.
Instead of sabotaging your site, look for a web designer that is proficient in HTML. HTML freelancers can equip your website with data tables, contact forms, and quick links to your various social media sites. As you see the improvements in both your web presence and your numbers, your developer will soon become one of your very favorite friends.
Ease of Access
As you formulate the future for your website, check with your developer to find out how they plan to make it accessible to all of your potential customers. If you have lots of video content, for example, you’ll want to ensure that it is fully captioned. This will make it easier for people with hearing impairments – and those work-day browsers who can’t turn on the volume – to get the most out of your posts.
For faster service, look for a company that can help you meet ADA and FCC guidelines, and offers a full guarantee on the results. Captioning Star is a popular option and provides a 24-hour turnaround with nearly flawless accuracy at just $1.50 per video minute. In addition to captions, your website should be friendly to people with visual impairments, such as color blindness and glaucoma. For instance, Mashable notes things like flexible font sizing and high contrast colors can make your site more accessible to those with vision concerns.
Stay Social
Your social media accounts deserve special attention. After all, you likely have more traffic on your IG page than your website, at least in the early days of operation. As you grow, plan to hire a social media specialist. This will be an individual who can work to ensure your message is heard and that your social media accounts are monitored.
Look for a social media person who has a keen eye for visual aesthetics and unrivaled storytelling skills. You will also want someone that stays up to date on current trends and has a knack for embracing diversity.
Top-notch Team
Human resources is a fairly broad category that encompasses everything from payroll to employee discipline. If you are a startup on the verge of blowing up, you can’t afford to wait until you’re a Fortune 500 to implement human resources procedures. As PCMag points out, human resources software comes in handy. Make sure that whichever program you choose is easy to use for both your lower-level employees and managers.
If you’ve found, like many fledgling companies, that hiring is a tough task, you’ll also want to invest in CandidateZip, which can pull pertinent information from a seemingly never-ending pile of resumes. This data is routed directly to your CRM, and you can quickly pull contact information, salary expectations, along with education and work history for a streamlined recruiting experience.
The internet isn’t going away anytime soon. For this reason, it is in your best interest to assemble a team that can keep your online presence in the spotlight. You’ll also want to use services that streamline many of the processes of running your business. Remember, you have friends that can help you, all you have to do is look!