Business trends always keep on changing. A small business owner must keep a note of the latest business trends in fields such as marketing, finance, technology, etc.
2019 has already started. Let’s check out what are the most recent trends buzzing in the industry.
1. Resume Parser
Technology is the best solution to take your business to the next level. Though many professionals feel that technology will put an end to human touch, it is just a myth. AI will expedite your business process by bringing automation into place. It is an excellent way to save time, money and efforts. Using a resume parser can speed up the recruitment process. It extracts candidate data from the resumes and saves the information in your ATS/CRM.
2. Voice Search
By 2020, 50% of all searches are expected to be voice searches.
Are you familiar with this concept? Voice search marketing is a rising trend. It is easy to use and makes search easier through voice command. People talk faster than they type which makes voice search faster. This means that you should focus more on creating audio content to build brand awareness.
Chatbots are getting popular because they share your responsibilities. You can customize them the way you want as per specific keywords or experiences. Also, your customers can go through the buyer’s journey without your involvement.
4. Employee Wellness
A successful business is the result of productive employees. Employee wellness is an excellent concept which ensures that the employees stay happy and productive at work. Flexible working hours is one aspect which lets employees work according to a time suitable to them. Once you adopt this practice, you will see a drastic difference in the productivity of employees.
5. Customer-centric Marketing
Every business should focus on providing an excellent customer experience. It all depends upon how you respond to the needs of your customers. Customer experience includes interaction with your website and service team. Knowing your customers better is the key to success. Thus, make efforts to attract and retain customers.
Small businesses need to evolve in the coming future. Be it using technology, taking care of employee well-being or focusing only on customers; small businesses must focus on these trends to ensure the success of their business.